At retail, Rolex Datejust prices range from $6,900 for the smallest no-frills steel Lady-Datejust to $16,750 for a two-tone Datejust 41 with a diamond-set dial. Some popular configurations of Rolex Datejust watches sell above retail on the secondary market, but that’s not the norm. Our in-depth Rolex Datejust price guide below compares retail and market prices for a variety of current, discontinued and vintage models.
The retail price of the least expensive men’s Datejust model is a steel Datejust 36 at $7,450. The cheapest Datejust 41 (steel bezel and steel Oyster bracelet) retails for $8,050. Although Rolex has been raising prices regularly in recent years, there is good news: discontinued Datejust references generally cost less than current-production ones.
Datejust Options
The exact Datejust configuration that you opt for will, of course, influence the cost of the watch. For instance, the larger the model, the more expensive it is. Jubilee bracelets are pricier than Oyster bracelets, and fluted bezels are costlier than smooth ones. Opting for the Jubilee bracelet adds $250 to the MSRP of a stainless Datejust. Choosing the white gold fluted bezel instead of steel increases the price by $1,250 for a Datejust 36 and $2,200 for a Datejust 41. Yellow gold is a bit cheaper than Everose gold. And while it goes without saying that diamond dials and diamond bezels come with hefty price tags, the premium for diamonds is much smaller in the secondhand market.
Rolex’s website contains a Rolex Datejust Configurator with all current Datejust models and configurations. If helpful, you can find your exact configuration there, and refer below for market pricing.
Datejust Configurations
| Sizes | 26mm (Discontinued) 28mm 31mm 36mm 41mm |
| Bezels | Fluted Smooth Diamond-set Turn-O-Graph (Discontinued) |
| Materials | Stainless Steel White Rolesor (steel case with white gold bezel) Yellow Rolesor (steel and yellow gold) Everose Rolesor (steel and rose gold) Solid 18k Gold (yellow, white, or Everose) Platinum (only 31mm and under) |
| Bracelets/Straps | Oyster bracelet Jubilee bracelet President bracelet (only 31mm and under) Leather straps (discontinued) |
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Regardless of the immense variety of the collection, all Datejust watches (except for a few vintage examples) share the following features:
- A water-resistant Oyster case with a screw-down winding crown
- A date window at 3 o’clock with an instantaneous date
- A Cyclops magnification lens above the date window that protrudes above the crystal
- An automatic movement
How Much Does a Rolex Datejust 41 Cost?
Rolex released the current Rolex Datejust 41 in 2016, which replaced the short-lived Datejust II collection. As its name suggests, the Datejust 41 features a 41mm case, which is available with either fluted or smooth bezels. Datejust 41 watches run on Caliber 3235 movements, which is Rolex’s newest time-and-date movement with 72 hours of power reserve.
The least expensive Datejust 41 is the stainless steel ref. 126300 with a steel bezel and Oyster bracelet, which has a retail price of $8,050. Conversely, the most expensive Datejust 41 is the two-tone Everose and stainless steel ref. 126331 with a fluted bezel, Jubilee bracelet, and diamond-set dial; it retails for $16,750.
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Rolex Datejust 41 Prices
The following table lists the starting prices of Rolex Datejust 41 models with non-diamond dials and Oyster bracelets. Jubilee bracelets and gem-set dials increase the cost of the watches.
| Datejust 41 Reference | Case Material | Bezel | MSRP (2024) | Market Price (Feb. 2024) |
|---|---|---|---|---|
| 126300 | Stainless Steel | Steel Smooth | $8,050 | $9,300 |
| 126334 | Stainless Steel | White Gold Fluted | $10,250 | $12,200 |
| 126303 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $13,650 | $14,100 |
| 126333 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $13,750 | $14,700 |
| 126301 | Stainless Steel & Everose Gold | Everose Gold Smooth | $14,050 | $14,000 |
| 126331 | Stainless Steel & Everose Gold | Everose Gold Fluted | $14,150 | $15,300 |
How Much Does a Rolex Datejust II Cost?
The Rolex Datejust II was introduced in 2009 as a larger Datejust option with a 41mm case. It was only in production until 2016 when it was replaced by the Datejust 41 model. While both these models include 41mm cases, the Datejust II is sportier in style thanks to fatter lugs, wider bezels, and larger hour markers. To emphasize the sportier style, Rolex paired the Datejust II exclusively with Oyster bracelets.
Rolex Datejust II Prices
The least expensive Datejust II (2009-2016) is the stainless steel ref. 116300, with a market price around $8,500. The most expensive is the two-tone Datejust II ref. 116333, which costs around $12,400.
| Datejust II Reference | Case Material | Bezel | Market Price (Feb. 2024) |
|---|---|---|---|
| 116300 | Stainless Steel | Stainless Steel Smooth | $8,300 |
| 116334 | Stainless Steel | White Gold Fluted | $8,900 |
| 116333 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $12,000 |
How Much Does a Rolex Datejust 36 Cost?
The Datejust 36 is the classic size option since it is the same size as the very first Datejust from 1945. In fact, 36mm was the largest Datejust size available up until 2009, which was when the larger Datejust II was released. While the Datejust 36 was traditionally marketed as a men’s watch, these days it’s very much a unisex watch enjoyed by both men and women.
The least expensive current collection Datejust 36 is the stainless steel ref. 126200, with a price of around $7,250.
Current Production Rolex Datejust 36 Prices
The following table lists the starting prices of the newest generation Datejust 36 models (introduced in 2018) with non-diamond dials and Oyster bracelets. Jubilee bracelets and gem-set dials increase the cost of the watches.
| Datejust 36 Reference | Case Material | Bezel | MSRP (2024) | Market Price (Feb. 2024) |
|---|---|---|---|---|
| 126200 | Stainless Steel | Steel Smooth | $7,500 | $8,300 |
| 126234 | Stainless Steel | White Gold Fluted | $8,700 | $11,000 |
| 126284RBR | Stainless Steel | White Gold Diamond-Set | $16,000 | $17,800 |
| 126203 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $12,000 | $12,500 |
| 126233 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $12,100 | $13,800 |
| 126283RBR | Stainless Steel & Yellow Gold | Diamond-Set | $18,900 | $18,900 |
| 126201 | Stainless Steel & Everose Gold | Everose Gold Smooth | $12,300 | $12,750 |
| 126231 | Stainless Steel & Everose Gold | Everose Gold Fluted | $12,400 | $13,000 |
| 126281RBR | Stainless Steel & Everose Gold | Diamond-Set | $19,250 | $21,000 |
Rolex Datejust 36 116xxx Prices
The Rolex Datejust 116xxx references made from 2004-2018 offer some great value if you’re looking for a 36mm model. These models offer an appealing combination of modern specs (such as sapphire crystals, quick-set Caliber 3135, and excellent bracelets) but at prices below the newest models. For instance, the average market price for a steel Datejust 116200 is $6,700.
Furthermore, the 116- Datejusts offer more variety than the current Datejust 36 lineup. For example, there are the Turn-O-Graph Datejust watches with rotating timing bezels. There are also the full gold Datejust watches with leather straps.
| Datejust 36 Reference | Case Material | Bezel | Market Price (Feb. 2024) |
|---|---|---|---|
| 116200 | Stainless Steel | Stainless Steel Smooth | $6,400 |
| 116234 | Stainless Steel | White Gold Fluted | $7,000 |
| 116264 | Stainless Steel | White Gold Turn-O-Graph | $7,100 |
| 116203 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $9,000 |
| 116233 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $9,500 |
| 116263 | Stainless Steel & Yellow Gold | Yellow Gold Turn-O-Graph | $9,300 |
| 116243 | Stainless Steel & Yellow Gold | Diamond-Set | $13,800 |
| 116201 | Stainless Steel & Everose Gold | Everose Gold Smooth | $8,800 |
| 116231 | Stainless Steel & Everose Gold | Everose Gold Fluted | $10,200 |
| 116261 | Stainless Steel & Everose Gold | Everose Gold Turn-O-Graph | $9,500 |
| 116139 | White Gold (with leather strap) | White Gold Fluted | $15,000 |
| 116138 | Yellow Gold (with leather strap) | Yellow Gold Fluted | $14,300 |
| 116135 | Everose Gold (with leather strap) | Everose Gold Fluted | $15,700 |
How Much Does a Rolex Datejust 31 Cost?
The DJ31 is considered the midsize Datejust, available in a range of materials. Unlike larger Datejusts, full gold is an option here. Solid gold Lady-Datejust and Datejust 31 watches are fitted with President bracelets, which are otherwise reserved for Day-Dates. Midsize Datejusts are generally worn by ladies.
The least expensive Datejust 31 is the full steel ref. 278240, which retails for $7,000. The two-tone 278273 configuration shown above goes for $12,850.
Rolex Datejust 31 Prices
As of 2023, market prices of Datejust 31 models have roughly reached parity with MSRP, which starts at $7,000. The following table lists the retail prices of the newest-generation Datejust 31 models with non-diamond dials and Oyster bracelets (or President bracelets for full gold variants). Note that Jubilee bracelets increase the price by $250 on steel models, and $600-650 on Rolesor (two-tone) models. Gem-set dials increase the price by more than $1,500.
| Datejust 31 Reference | Case Material | Bezel | MSRP (2024) | Market Price (Feb. 2024) |
|---|---|---|---|---|
| 278240 | Stainless Steel | Steel Smooth | $7,000 | $8,250 |
| 278274 | Stainless Steel | White Gold Fluted | $8,150 | $10,200 |
| 278384RBR | Stainless Steel | Diamond-Set | $15,050 | $16,600 |
| 278243 | Stainless Steel & Yellow Gold | Yellow Gold Smooth | $11,200 | $13,000 |
| 278273 | Stainless Steel & Yellow Gold | Yellow Gold Fluted | $10,700 | $13,500 |
| 278383RBR | Stainless Steel & Yellow Gold | Diamond-Set | $17,200 | $20,000 |
| 278241 | Stainless Steel & Everose Gold | Everose Gold Smooth | $10,900 | $11,750 |
| 278271 | Stainless Steel & Everose Gold | Everose Gold Fluted | $11,000 | $12,700 |
| 278381RBR | Stainless Steel & Everose Gold | Diamond-Set | $17,500 | $20.000 |
| 278278 | Yellow Gold | Yellow Gold Fluted | $30,100 | $31,000 |
| 278289RBR | White Gold | Diamond-Set | $44,300 | $35,700 |
| 278275 | Everose Gold | Everose Gold Fluted | $32,800 | $31,000 |
About the Rolex Datejust
Arguably the most Rolex of Rolex watches, the Rolex Oyster Perpetual Datejust made its debut in 1945 as the world’s first chronometer wristwatch to indicate the date in a window (rather than with an arrow pointing to a number). It was also the first watch to be paired with Rolex’s now-famous five-link Jubilee bracelet. Since then, Rolex has expanded the Datejust collection to house a vast assortment of sizes, metals, bezels, dials, and bracelet styles.
The Datejust is the ultimate classic luxury watch; its style hasn’t changed much since its debut and as a result, the watch is immediately recognizable as a Rolex. Yet, despite its enduring design blueprint, the Datejust line is also immensely varied, with an abundance of styles and price points to choose from.
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